GameOn created our chat, dubbed the ‘RoRobot’, to answer hundreds of fan questions about the team, schedule, tickets, gameday, retail and more. With RoRobot’s intuitive responses, Republic FC fans can quickly get the answers they need, which frees up hours of our staff’s time.
Justin DuBois -- Director, Ticket Operations & Strategy at Sac Republic FC
Products used:
  • Knowledge Capture AI
  • Consumer Portal
  • Conversational Data
USL Case Study OC Soccer ClubUSL Case Study Miami FCUSL Case Study Sacramento Republic FC

Meet 3 USL Championship franchises

The United Soccer League (USL) is the largest and fastest-growing professional soccer organization in North America with over 125 member clubs. The highest level of USL is “USL Championship,” which includes more than 30 clubs across the United States and Canada.

Each franchise has built on the growing passion for soccer in the United States and globally and are positioned to accelerate their growth with the 2022 FIFA World Cup.

Meet 3 USL Championship franchises

The United Soccer League (USL) is the largest and fastest-growing professional soccer organization in North America with over 125 member clubs. The highest level of USL is “USL Championship,” which includes more than 30 clubs across the United States and Canada.

USL Case Study OC Soccer Club
Orange County SC
Orange County SC was the 2021 champion and is rapidly expanding their regional footprint.
USL Case Study Miami FC
Miami FC
Miami FC represents one of the most demographically-diverse cities in the league.
USL Case Study Sacramento Republic FC
Sacramento Republic FC
Sacramento Republic FC has long been one of the league’s attendance leaders.

Each franchise has built on the growing passion for soccer in the United States and globally and are positioned to accelerate their growth with the 2022 FIFA World Cup.

The Challenge

USL franchises operate with lean staffs and substantially smaller operating budgets than teams in the major four pro sports leagues. With limited staffing and increased fan interest, a chokepoint emerges with hundreds of questions, inquiries, phone calls and texts impacting team efficiency as matchday approaches. Add in digital ticketing hurdles, language barriers and stadium management constraints as primary tenants (rather than owners) and the obstructions to success grow.



The Solution

GameOn helped three unique USL franchises spend less time answering questions, so they could achieve more.

Saved overall staff bandwidth by ~15%

Drastically increase staff bandwidth by eliminating wasteful, repetitive actions

Built in 5 days

Indexed, built within 5 days, tested and managed hundreds of responses to various areas of fan inquiry (including retail, ticketing, fan engagement and guest experience) using Knowledge Capture A.I. with virtually no time or resource lift from the franchises

Revenue influencing

In 1st month of unpromoted use for one USL franchise, 47.9% of inquiries focused on revenue-generating activities (ticketing, retail, camps)


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