How GameOn Optimized Budget & Saved Time for 3 USL Teams

- Knowledge Capture AI
- Consumer Portal
- Conversational Data



Meet 3 USL Championship franchises
The United Soccer League (USL) is the largest and fastest-growing professional soccer organization in North America with over 125 member clubs. The highest level of USL is “USL Championship,” which includes more than 30 clubs across the United States and Canada.
- Orange County SCOrange County SC was the 2021 champion and is rapidly expanding their regional footprint.
- Miami FCMiami FC represents one of the most demographically-diverse cities in the league.
- Sacramento Republic FCSacramento Republic FC has long been one of the league’s attendance leaders.
Each franchise has built on the growing passion for soccer in the United States and globally and are positioned to accelerate their growth with the 2022 FIFA World Cup.
Meet 3 USL Championship franchises
The United Soccer League (USL) is the largest and fastest-growing professional soccer organization in North America with over 125 member clubs. The highest level of USL is “USL Championship,” which includes more than 30 clubs across the United States and Canada.



Each franchise has built on the growing passion for soccer in the United States and globally and are positioned to accelerate their growth with the 2022 FIFA World Cup.
The Challenge
USL franchises operate with lean staffs and substantially smaller operating budgets than teams in the major four pro sports leagues. With limited staffing and increased fan interest, a chokepoint emerges with hundreds of questions, inquiries, phone calls and texts impacting team efficiency as matchday approaches. Add in digital ticketing hurdles, language barriers and stadium management constraints as primary tenants (rather than owners) and the obstructions to success grow.

The Solution
GameOn helped three unique USL franchises spend less time answering questions, so they could achieve more.
Saved overall staff bandwidth by ~15%
Drastically increase staff bandwidth by eliminating wasteful, repetitive actions
Built in 5 days
Indexed, built within 5 days, tested and managed hundreds of responses to various areas of fan inquiry (including retail, ticketing, fan engagement and guest experience) using Knowledge Capture A.I. with virtually no time or resource lift from the franchises
Revenue influencing
In 1st month of unpromoted use for one USL franchise, 47.9% of inquiries focused on revenue-generating activities (ticketing, retail, camps)
Interested in a Another Case Study?
Learn How We Helped Unlock Critical Fan Insights for Arsenal