We're a small staff. If we're on our phones it's usually trying to capture content for Instagram, for Twitter, Facebook, for any social platform. We don't have the time to enter all these questions. For me that has been huge because we don't have to focus on that customer service side of things that maybe before we had to. At the end of the day, if someone says, ‘hey I want tickets for tonight’ and no one answers, that's a client that we would probably have missed out on. Ultimately now we don't have to worry about that and we can focus on content that lives on social media.

GameOn created our chat, dubbed the ‘RoRobot’, to answer hundreds of fan questions about the team, schedule, tickets, gameday, retail and more. With RoRobot’s intuitive responses, Republic FC fans can quickly get the answers they need, which frees up hours of our staff’s time.

Any way we can use innovation to improve our fan engagement, we are open to it. We have a disproportionately wide reach for a club of our size as we look to balance our community engagement with our global brand building. So we deal with a flood of inquiries at different ends of the spectrum - from locals wanting to know about tickets, community engagement and mascot programs, through to our new international followers wanting merch shipping info, club background, wanting to watch highlights and understand where they can access broadcasts. This technology gives our fans what they want and need but also saves our staff valuable time. We’re excited to work with GameOn – anything that is good enough for the likes of Arsenal and the NBA, is definitely something we want to explore.